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InstitutionMacomb Community College
Program TitleMarketing Associate of Business Administration
Program LevelAssociate
Subject / Discipline AreaBusiness Administration
Degree DescriptionA business won’t survive unless it can satisfy its customers while making a profit. This is what marketing is all about—providing value to customers. In the Marketing program, students will learn to identify, understand, and create relationships with the target market. They will also learn to analyze marketplace dynamics—changes in such things as the economy, social trends, technology, or competition. Finally, students will blend creativity and analysis to design marketing strategies. This includes designing a product or service, developing a pricing strategy, determining distribution points, and creating advertisements, incentives, or sales force strategies to promote it.

Program Contact
NameProfessors Monique Doll and Joseph Rice
Email Address
Phone(Doll) 586.445.7008 (Rice) 586.286.2040

Program Delivery MethodBlended
Maximum credits that
can be transfered in
for program
Minimum credits that
must be taken from
provider institution
Degree requirements and
more information
Date last updated8/19/2013 - 01:57 PM
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